www.roq.ad

Roqad’s mission is to create an EU centric Cross-Device “Data as a Service” (DaaS) Platform for (i) Advertisers, (ii) Media Agencies and (iii) Publishers.

Executive summary: Consumers are increasingly using multiple connected devices (desktop, laptop, tablet, smartphone, smartwatch, IP TV, IP radio, in-car navigation, wearable technologies and connected home devices). All these devices create valuable user data. Roq.ad uses Deterministic and Probabilistic methods including proprietary algorithms and machine learning technology to (i) Identify users across devices and channels with a high degree of accuracy, (ii) Match all devices used by one individual to that specific user/household, (iii) Build deep and broad user/household profiles, and (iv) Predict user/household purchase behavior. Roq.ad follows a "privacy by design" approach with all of its Products, Processes and Teams.